Fun Theory

http://www.youtube.com/watch?v=2lXh2n0aPyw

http://www.youtube.com/watch?v=cbEKAwCoCKw

these are volkswagon commercials based on "fun theory". basically, getting people to do things by making it fun to do. in the first video, its taking the stairs instead of the escalator. and in the second, its throwing garbage in actual trash bins instead of the ground.

-Roxy Pourmirzaie; A07903681