Monday, June 7, 2010

Gender role reversal

In this underwear ad we see a woman hanging out in her apartment but she is behaving the way men stereotypically behave. We see gender stereotypes quite pronounced here, mainly that men are messy, lazy, and even disgusting in many ways. Of course this intersect with two different topics we discussed in class both gender identity and stereotyping. This ad plays on our implicit cultural understanding of both to make a comical point. - Nafees Hamid A07974157

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