Tuesday, June 8, 2010

Prosocial behavior: Norm reciprocity

http://www.hulu.com/watch/1149/arrested-development-throw-mom-a-party#s-p49-sr-i1

This clip is an example of norm reciprocity. Norm reciprocity is the expectation that helping others will increase the likelihood that they will help you out in the future.
Lindsay agrees to go visit their father in prison if Michael will drive their mother to the surprise party.

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