In this commercial, Kelly Ripa is portrayed as the modern housewife able to do it all thanks to her Electrolux appliances. She is able to be the mother, the host, the cook, the babysitter etc. all making her "even more amazing" as stated by the commercial. The stereotypical female gender role as the perfect mother and housewife has been taken to the next level thanks to her snazzy new appliances. This commercial portrays women as defined by their cookware and motherhood.

-L.R.F. (A08429527)