This is a fun ad from Sprite that warns the viewer that he/she is about to be blasted by subliminal advertising before the ad, so one becomes CONSCIOUSLY aware of the subliminal messages that would have passed under the radar without the warning. Although the current research seems to suggest that subliminal advertising doesn't work, Sprite seemed to believe that it would have a good effect for them. This ad has snatches of millisecond long clips that encourage you to think about the freshness and zest of Sprite. There are also many small subliminal messages that you can't catch on the first run through, such as the staticy "OBEY" text that appears at the end. The little subliminal messages are diverse and all over the place, but it definitely worked on me. It got me thirsty and made me want to get one for sure! That fits the description of subliminal advertising to "influence people's judgements, attitudes, and behaviors".
Shawn Xu
A08368140
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